HKSM
Target Customers for Release
The set of stakeholders or users selected to receive a particular release. Business stakeholders can choose to deliver a release to only specific groups, and the Release Plan documents which customers are included.
Key Points
- Not every release will target all business stakeholders or users.
- The business stakeholders may choose to limit certain releases to a subset of users.
- The Release Plan specifies the Target Customers for Release.
- Target Customers for Release are the defined groups expected to receive, use, or validate the increment.
Example
A mobile banking team plans a release of a new bill-pay feature to company employees and a 5% beta cohort of Android users only. The Release Plan lists those groups as the Target Customers for Release, while iOS users and the wider public will get the feature in a later release.
PMP Example Question
During release planning, the product owner wants to roll out the next increment only to a pilot group before a full launch. Which artifact identifies exactly who will receive this release?
- Product roadmap
- Release Plan with Target Customers for Release
- Sprint backlog
- Definition of Done
Correct Answer: B — Release Plan with Target Customers for Release
Explanation: The Release Plan specifies which stakeholders or users are included in a given rollout, documenting the Target Customers for Release.
