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AI-Prompt Engineering: Managers, Project Managers and Scrum Masters

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How to Get a Job For Project Managers

Learn how to write resume and interview

Leadership for Project Managers

Learn how to lead and drive project success.

Project Management Bootcamp

From a beginner to project management professional.

Agile Project Management and SCRUM with AI

Learn to run Scrum and Agile with AI.

Advanced Lean Six Sigma

Learn to improve your business.

Measuring Project Performance

Learn Earned Value Analysis

AI for Agile Project Managers and Scrum Masters

Master AI to supercharge your Agile practice.

AI-Prompt Engineering: Managers, Project Managers and Scrum Masters

Prompt and Content Engineering to boost your productivity.

vanity metric

A metric that looks impressive on the surface but offers little or no actionable insight to guide decisions.

Key Points

  • Emphasizes appearance over insight; it seems positive but is not decision-useful.
  • Often lacks a clear link to outcomes, customer value, or strategic objectives.
  • Can mislead stakeholders and hide real problems if used to claim success.
  • Prefer actionable, outcome-focused indicators; if tracked, use vanity metrics only as context.

Example

An Agile team celebrates a spike in page views for a new feature announcement. However, activation rate, task completion in the feature, and retention do not improve. Page views alone are a vanity metric because they do not show real user value or inform next steps.

PMP Example Question

Which metric is most likely a vanity metric for an Agile team evaluating a recent release?

  1. Total page views of the release announcement
  2. Lead time from commit to production
  3. Customer retention rate 30 days after release
  4. Defect escape rate to production

Correct Answer: A — Total page views of the release announcement

Explanation: Page views can look impressive but do not indicate behavior change or delivered value, and they do not directly guide decisions.

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