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value proposition

A clear statement of the unique benefits and outcomes a product or service will deliver, expressed by the organization to its customers.

Key Points

  • Identifies the target customer and the problem or need being addressed.
  • Emphasizes outcomes and benefits over features or technical details.
  • Differentiates the product or service from alternatives and competitors.
  • Guides agile decisions such as product vision, backlog prioritization, MVP scope, and success metrics.

Example

A Scrum team building a mobile banking app defines its value proposition as: "Check balances and transfer money securely in under 10 seconds, anytime, anywhere." This steers the backlog toward biometric login, instant balance view, and streamlined transfers before less critical features.

PMP Example Question

During release planning, the product owner wants the team to focus on the benefits that matter most to target users and how the product stands apart. Which artifact should be refined?

  1. Product roadmap
  2. Value proposition
  3. Definition of Done
  4. Release burndown chart

Correct Answer: B — value proposition

Explanation: The value proposition articulates the unique benefits for the target customer and the differentiation, which then drives prioritization and MVP scope.

How To Land the Job and Interview for Project Managers Course

Take the next big step in your project management career with HK School of Management. Whether you're breaking into the field or aiming for your dream job, this course gives you the tools to stand out, impress in interviews, and secure the role you deserve.

This isn’t just another job-hunting guide—it’s a tailored roadmap for project managers. You’ll craft winning resumes, tackle tough interview questions, and plan your first 90 days with confidence. Our hands-on approach includes real-world examples, AI-powered resume hacks, and interactive exercises to sharpen your skills.

You'll navigate the hiring process like a pro, with expert insights on personal branding, salary negotiation, and career growth strategies. Plus, downloadable templates and step-by-step guidance ensure you're always prepared.

Learn from seasoned professionals and join a community of ambitious project managers. Ready to land your ideal job and thrive in your career? Enroll now and take control of your future!



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HK School of Management delivers top-tier training in Project Management, Job Search Strategies, and Career Growth. For the price of a lunch, you’ll gain expert insights into landing your dream PM role, mastering interviews, and negotiating like a pro. With a 30-day money-back guarantee, there’s zero risk—just a clear path to success!

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