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Stakeholder Analysis

A method for deliberately collecting and evaluating both numeric and descriptive data to identify whose interests, influence, and needs must be considered throughout the project life cycle.

Key Points

  • Collects quantitative and qualitative information about people and groups affected by the project.
  • Assesses power, interest, influence, impact, and support or resistance levels.
  • Prioritizes stakeholders and guides tailored engagement and communication strategies.
  • Is iterative and updated as the project context and stakeholder positions change.

Example

A project manager launching a new CRM interviews department heads, surveys end users, and reviews org charts. The team maps stakeholders on a power-interest grid, flags the sales VP as high power-high interest, and creates a targeted engagement plan to secure sponsorship and timely decisions.

PMP Example Question

Which tool should a project manager use to identify all affected parties, assess their power and interest, and plan tailored engagement strategies?

  1. Stakeholder analysis
  2. Stakeholder register
  3. Communications management plan
  4. RACI matrix

Correct Answer: A — Stakeholder analysis

Explanation: Stakeholder analysis evaluates stakeholders using quantitative and qualitative data to determine influence, interest, and engagement needs. The register documents the results; the plan outlines communications; a RACI clarifies roles.

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