HKSM
Objective
A specific target or end state that directs work - such as reaching a strategic position, fulfilling a purpose, delivering a measurable result, creating a product, or providing a service.
Key Points
- Defines what success looks like and aligns with organizational strategy.
- May describe a strategic position, a desired outcome, a deliverable, or an ongoing service.
- Should be clear and, when practical, measurable and time-bound (SMART).
- Guides planning, scope definition, and performance evaluation.
Example
Launch a customer self-service portal that reduces average ticket resolution time by 20% within 6 months of go-live.
PMP Example Question
Which of the following best represents a project objective?
- Create the work breakdown structure for the project.
- Complete system testing before user training begins.
- Increase on-time deliveries to 95% within 12 months by implementing route optimization.
- Prepare the stakeholder register.
Correct Answer: C — Increase on-time deliveries to 95% within 12 months by implementing route optimization
Explanation: Option C states a clear target outcome with a measure and timeframe, which fits the definition of an objective.
