HKSM

A technique used to determine how each stakeholder prefers to receive information, including the channel, the format, and the level and type of content, so planned communications can be tailored accordingly.

Key Points

• Focuses on stakeholder preferences for channel (e.g., email, meetings, chat), format (summary, dashboard, detailed report), and content depth.
• Common methods include interviews, questionnaires, and reviewing past interactions.
• Results inform the communications management plan and the stakeholder engagement plan.
• Should be revisited as stakeholders, phases, or project conditions change.

Example

The project manager surveys key stakeholders and learns the sponsor wants a one-page dashboard via email every Monday, the technical lead prefers daily chat updates with links to detailed logs, and the regulator requires a formal monthly report. These preferences are documented and used to tailor all planned communications.

PMP Example Question

Before finalizing the communications management plan, what should the project manager do to ensure messages are delivered in the most effective way for each audience?

1. Send a weekly status email to all stakeholders using the same template.
2. Interview stakeholders to learn their preferred channels, formats, and level of detail.
3. Create a RACI chart for the project team.
4. Hold a lessons learned session from a previous project.

Correct Answer: B — Communication styles assessment

Explanation: Interviewing stakeholders to identify their preferred method, format, and content directly supports tailoring planned communications to each audience.