How to Get a Job For Project Managers

Learn how to write resume and interview

Leadership for Project Managers

Learn how to lead and drive project success.

Project Management Bootcamp

From a beginner to project management professional.

Agile Project Management and SCRUM with AI

Learn to run Scrum and Agile with AI.

Voice of the Customer (VOC)

VOC is the captured understanding of customers stated wants and unstated expectations. Teams should grasp these needs before designing a product or service, with the Product Owner acting as the customers proxy to bring the VOC into decisions and priorities.

Key Points

  • Includes both explicit requests and implicit expectations from customers and users.
  • Should be identified early and refined continuously through feedback and learning.
  • The Product Owner represents the VOC and turns it into backlog items and acceptance criteria.
  • Common sources: interviews, surveys, observation, support tickets, and analytics; prioritize by customer value.

Example

In a Scrum project for a mobile app, the Product Owner interviews users and reviews support tickets to uncover that users want faster checkout (explicit) and fewer taps (implicit). The PO creates user stories with acceptance criteria for one-tap payments and reorders the backlog to deliver this first.

PMP Example Question

On a Scrum project, who primarily represents the Voice of the Customer when clarifying needs and prioritizing the product backlog?

  1. Scrum Master
  2. Product Owner
  3. Development Team
  4. Project Sponsor

Correct Answer: B — Product Owner

Explanation: The Product Owner serves as the customers proxy and channels the VOC into backlog priorities and acceptance criteria.

How To Land the Job and Interview for Project Managers Course

Take the next big step in your project management career with HK School of Management. Whether you're breaking into the field or aiming for your dream job, this course gives you the tools to stand out, impress in interviews, and secure the role you deserve.

This isn’t just another job-hunting guide—it’s a tailored roadmap for project managers. You’ll craft winning resumes, tackle tough interview questions, and plan your first 90 days with confidence. Our hands-on approach includes real-world examples, AI-powered resume hacks, and interactive exercises to sharpen your skills.

You'll navigate the hiring process like a pro, with expert insights on personal branding, salary negotiation, and career growth strategies. Plus, downloadable templates and step-by-step guidance ensure you're always prepared.

Learn from seasoned professionals and join a community of ambitious project managers. Ready to land your ideal job and thrive in your career? Enroll now and take control of your future!



Launch your career!

HK School of Management delivers top-tier training in Project Management, Job Search Strategies, and Career Growth. For the price of a lunch, you’ll gain expert insights into landing your dream PM role, mastering interviews, and negotiating like a pro. With a 30-day money-back guarantee, there’s zero risk—just a clear path to success!

Learn More