Minimum Marketable Feature (MMF)
The minimal, self-contained set of capabilities that can be released on its own and provides clear, immediate value to customers.
Key Points
- Represents the smallest releasable feature that customers find valuable.
- End-to-end: includes UI, logic, data, and integration needed to run in production.
- Supports faster delivery and feedback by enabling incremental releases.
- Often consists of several user stories and is smaller than an epic.
Example
For an e-commerce site, an MMF could be "Guest checkout with credit card": cart summary, shipping details, payment processing, order confirmation email, and receipt page. It excludes non-essential items like coupons or wish lists for this release.
PMP Example Question
Which backlog item best represents a Minimum Marketable Feature (MMF)?
- A set of tasks to upgrade the CI/CD pipeline.
- A releasable feature enabling PayPal payments, including UI, gateway integration, and receipt.
- A 6-month epic to re-architect the entire platform.
- A clickable prototype with no working backend.
Correct Answer: B — A self-contained, releasable feature that delivers customer value
Explanation: Option B provides an end-to-end, marketable capability that can be released independently and benefits customers immediately.