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Create Project Vision

This process examines the project's business case and distills it into a clear Project Vision Statement that inspires the team and directs the work throughout the project. The Product Owner is identified during this step.

Key Points

  • Translate the business case into a concise, motivating Project Vision Statement.
  • Identify and confirm the Product Owner as the steward of the vision and customer value.
  • Clarify the value proposition, target users, desired outcomes, and success criteria at a high level.
  • Use the vision to guide backlog creation, prioritization, and trade-off decisions across the project.

Example

At project kickoff for a new mobile app, the sponsor and team review the business case and craft a one-paragraph vision: "Help customers open an account in under 5 minutes from any device to increase conversions by 20% within 2 quarters." They then appoint Jordan as the Product Owner to champion the vision and lead backlog prioritization.

PMP Example Question

Which activity best represents the Create Project Vision process in an agile project?

  1. Building the sprint burndown chart.
  2. Reviewing the business case to craft a Project Vision Statement and naming the Product Owner.
  3. Estimating user stories using planning poker.
  4. Conducting a release retrospective to capture lessons learned.

Correct Answer: B — Reviewing the business case to create the vision and identify the Product Owner

Explanation: Create Project Vision focuses on turning the business case into a guiding vision and assigning the Product Owner to own and communicate that vision.

Project Management Bootcamp

Embark on a transformative journey with our Project Management Bootcamp at HK School of Management. Elevate from beginner to pro using the latest PMBOK and Process Groups Practice Guide. Our unique, engaging approach makes learning interactive and fun, replacing dull slides with dynamic doodles and real-life scenarios.

This hands-on program includes working on two full project plans. The first evolves as you learn, while the second culminates in a comprehensive plan, solidifying your expertise. You'll navigate real-world challenges, backed by quizzes and in-depth analysis, avoiding common pitfalls and setting you on a path to success.

Enhance your learning with downloadable materials and templates, invaluable for your future projects. The course covers essential topics like PMI, PMO, PMBOK, and project management ethics, delving into critical process groups and key areas such as scope, schedule, cost, and stakeholder management.

Learn from seasoned professionals and join a community of enthusiastic lifelong learners. Ready to master project management and lead with confidence? Enroll now and start your transformation!



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HK School of Management brings you a practical, no-fluff Leadership for Project Managers course—built for real projects, tight deadlines, and cross-functional teams. Learn to set direction, align stakeholders, and drive commitment without relying on title. For the price of a lunch, get proven playbooks, and downloadable templates. Backed by a 30-day money-back guarantee—zero risk, high impact.

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