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Company Vision

A concise statement of the organization’s long-term direction that keeps projects aligned to strategic goals and future opportunities. Product Owners use the company vision as input to craft the project vision statement and to steer priorities and decisions.

Key Points

  • Aligns project work with the organization’s strategic goals and long-term direction.
  • Guides the Product Owner in creating the project vision statement.
  • Provides a north star for backlog prioritization, scope choices, and trade-offs.
  • Improves stakeholder alignment by explaining why features matter to the business.

Example

A company’s vision is to become the most trusted digital bank. The Product Owner for a mobile app references this vision to prioritize strong authentication and fraud detection over cosmetic UI updates, ensuring the project advances the company’s trust-focused strategy.

PMP Example Question

Which statement best describes how the company vision is used in agile project management?

  1. It defines the Work Breakdown Structure used to calculate the cost baseline.
  2. It provides strategic direction that the Product Owner uses to shape the project vision statement and guide backlog prioritization.
  3. It lists detailed acceptance criteria for every user story in the backlog.
  4. It is only used during portfolio selection and does not affect delivery decisions.

Correct Answer: B — It guides the project vision and backlog priorities

Explanation: The company vision offers strategic direction. The Product Owner leverages it to form the project vision statement and make prioritization and trade-off decisions during delivery.

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